This study discusses our piloting of a project to prevent human trafficking utilizing the positive deviance approach. For this pilot project, NEXUS Institute and Fafo partnered with the Albanian anti-trafficking NGO Different and Equal (D&E), thereby bringing together both research and practice in collaboratively developing and implementing this project. Our interest in the positive deviance approach emerged from learning about its previous application in the prevention of trafficking of girls into the sex industry in Indonesia. Having conducted research on trafficking in many different countries and regions, one of our general observations over time has been that what works in one context may not be equally successful elsewhere. We were, therefore, interested to see if this approach (positive deviance) could potentially be used more broadly – in this case in another geographical, social and economic environment, as well as adapted to adult trafficking victims and victims of trafficking for labor as well as sexual exploitation.