This paper, jointly authored by NEXUS Institute and Fafo, is intended as a resource for practitioners working in the field of trafficking prevention, as well as others who are considering implementing a positive deviance methodology or similar approach. We discuss our experiences in developing and implementing a positive deviance trafficking prevention project in a town in Albania. First we offer an overview of the positive deviance methodology; then we outline potential and previous uses of positive deviance in the trafficking field; next we provide a description of the pilot prevention project in Albania; and finally we explore some overarching issues and considerations in using positive deviance to prevent trafficking, highlighting both potential opportunities and limitations. We end with an annotated bibliography that offers a list of literature and resources on positive deviance methodology generally, as well as specifically in terms of its application in the field of human trafficking.